# High Hopes — Money Brief (last 7d)
**As of:** 2026-09-15 · CFO-lite  
**Spend source:** `ads.highhopes.health /api/live/*` (Ops dump)  
**Calls source:** Comp AI `telephony.calls` summary `/workspace/dashboards/compai-calls-last7d-summary.json`  
**Policy:** New Meta spend = **HOLD** until Capture GREEN.

## Spend (real)

| Account | Spend | Clicks | CPC | Status |
|---------|-------|--------|-----|--------|
| ASR-8 | **29,800,642 VND** | 6,417 | ~4,644 VND | ok |
| ASR-15 | **39,516,229 VND** | — | — | ok |
| ASR-12 | — | — | — | **502** — blank |

**Known Meta spend (excl. ASR-12):** **69,316,871 VND**

## Calls (real — Comp AI pool)

| Metric | Count |
|--------|------:|
| Total | **969** |
| Answered / connected | **896** |
| Missed | 71 |
| Failed | 2 |

Window observed: 2026-09-08 → 2026-09-14 (Asia/Calcutta).

## Joined unit economics (spend ÷ Comp AI calls)

| Metric | Value |
|--------|------:|
| Cost / inbound call | **~71,534 VND** |
| Cost / connected call | **~77,362 VND** |
| Qualified calls | **blank** |
| Payout | **blank** |
| **ROAS** | **0** (no payout SoT) |

## Profit truth / caveats

1. **Call CPA is pooled**, not ASR-attributed. Comp AI totals may include non–ASR-8/15 traffic (other connections exist: MOON-1, CADENCE, HBM). Treat ~71.5k VND/call as **upper-bound cost if all calls came from these two accounts**, or **understated if other spend exists** — either way, not buyer-level truth until click→call tags land.
2. **ROAS stays 0** until Sandy records payouts — spend without payout ≠ a win.
3. **ASR-12** still a data hole (502), not zero spend.
4. Cheap ASR-8 CPC (~4.6k) does **not** prove profit without qualified → payout.

## Still open

- Capture GREEN + tagged attribution (catlopy)
- Sandy accept/reject/payout
- ASR-12 collector healthy
- Per-buyer / creative breakdown

## CEO frame

Cost visibility is live. **Do not scale** on CPC. New spend **HOLD**.